The government have managed to enlist one of the largest lorry fleets in the UK to advertise its THINK! driving campaign, which promotes safe driving in a similar vein to The Driving Force's driving lessons in Leamington. The Stobart group have offered space on its trucks, with Tesco following suit meaning that around 200 trucks will carry the adverts around the country, reminding drivers to take regular breaks and not use mobile phones while driving.
Road Safety Minister Mike Penning commented on the partnership, stating "The THINK! truck-backs campaign is a fantastic example of the public and private sector working together to get across important road safety messages to drivers while they are on the road. By working together, Eddie Stobart, Tesco and THINK! have developed a campaign which combines advertising creativity with value for money for the taxpayer. I am very grateful to both companies for their generosity in allowing us to use this space and I hope that other similar initiatives will follow in the future."
Andrew Tinkler, Stobart Group CEO, added "With one of the largest fleets on the UK’s roads, and a specialist Eddie Stobart driver training school that all our drivers have to pass through, regardless of experience, road safety is of absolute paramount importance to the Stobart Group. "It is said that when driving on major UK roads, an Eddie Stobart truck is seen every four to five minutes, which clearly lends itself very well to promotion and raising public awareness. So we were only too happy to support the DfT with the idea of including the THINK! campaign posters on some of our truck-backs – especially as we so fully endorse the campaign’s messages."
The Driving Force driving school in Leamington Spa hopes that this campaign encourages motorists to drive safely in a similar vein as our driving lessons in Coventry attempt to do.